Apple just declared that “The future of TV is apps”. I would suggest they left a word out — “The future of the TV is apps.” This isn’t just about movies and shows, it’s about the TV screen itself.
Apple has opened up their TV set top box to apps and this provides an interesting new engagement channel for any organization working with consumers looking to get apps directly on their customers’ TVs. An even more compelling opportunity is the ability to use the Apple TV platform to deliver interactive in-store or on-premise display solutions for end users – be they customers or employees. With the release of the Apple TV App Store, a wide variety of innovative enterprise apps are now possible.
Smart Conference Rooms
Many organizations like ours already equip the displays all around the office in conference rooms and hallways with Apple TVs to allow sharing screens from iOS or Mac devices and seeing them on the big screen. Anyone in the room can instantly share with the rest of the group.
Those same displays can now run a new breed of apps directly. Imagine a bluetooth microphone and video camera connected to your new Apple TV, and suddenly you’ve got dedicated video conferencing and collaboration stations throughout your organization at a fraction of the price of high end systems. Using Bluetooth P2P technologies, Apple TV enabled displays may even recognize who is sitting around them and automatically bring up documents or content appropriate for a discussion.
Intelligent Digital Signage
The Apple TV will empower a whole new breed of apps to exist on our walls. These powerful, inexpensive devices will start to drive monitors and big screen TVs all over. Imagine those ever present dashboards for managing our teams and enterprises, now able to richly display key data on any screen.
They may even start to replace large-scale digital sign hardware that is typically PC based today. Lextech recently delivered an interactive digital display solution for Sonic Automotive and EchoPark in their Imagine Bar system. The key element is linking iPads to large scale displays allowing for new concepts of customer interaction and information delivery. Those same iPads can talk to the Apple TVs driving screens in the future.
The same way multiplayer games will allow users to play on the same big screen using their iOS device as their remote control, we’ll likely see collaboration apps like shared document editing. The main document for the group can be present on the big screen powered by an Apple TV app while participants use their iPads to edit and share content that appears in the main document. Imagine your next annual strategic planning session or budget review where everyone is actively engaged in the numbers locally on their iPads and able to highlight discussion points on the large screen.
Thanks Apple for another great platform to explore for the enterprise.